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What is Think Shape?

We know you want to look great and feel confident, whether it's for the boardroom, a wedding or simply a night out with friends. Think Shape is the result of founder Anna Berkeley's 30-years working in fashion, distilled into a pioneering app that teaches you about your unique body shape. Using Anna's Body Map process, you'll understand exactly what will fit you properly and what really suits you. Armed with this information you will truly own the key to dressing well for you.

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We want you to get great wear out of all your clothes. With our expertise you'll make fewer returns and save decent clothes going to landfill, resulting in less impact on our planet.

We know you're busy. We empower you with the knowledge of clothes shapes that will suit you and - more importantly - the understanding of why those clothes look good on you, so you can shop efficiently and stress-free.

We help you make smarter choices so you can say goodbye to unworn clothes hanging in your wardrobe! You'll discover how to prioritise spending on things that fit and flatter you.

"It makes me think about my body shape - for too much of my life, I've been copying friends, and of course it rarely works."

– Philippa

“I love the app and how it's changed the way I shop for outfits."

– Mary

“The app brings those abstracts to earth with shopping ideas and inspires 'oh hang on, I've got something already I can tweak' moments."

– Cath

“I finally understand my body shape and have a solid guide to what suits my figure!"

– Mary

“Now I have outfits that I am excited about and I'm feeling well-connected with each part of my wardrobe.”

– Suzanna

“Absolutely loving the app and recommendations. I have never learnt so much about my body shape and how to dress it correctly. This app is above and beyond the style analysis I had in the early 90's.”

– Lynn A

“After the body map I went shopping for my recommended shapes. I was well out of my comfort zone but honestly I have never had so many compliments! I feel I can now go out with so much more confidence.”

– Linda

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